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Our marketing efforts summarized – and what you can do to help.

The Button Up campaign runs annually each fall, building awareness about the benefits of weatherization by serving up valuable tips, resources, and learning opportunities to Vermonters across the state.

In October and November, our furry, weatherization-savvy friend will once again selflessly delay his own hibernation to reach out to audiences through television, radio, events, social media, print, and online advertising.

Your efforts help to ensure the Button Up campaign’s continued success. That’s why we've created the Button Up Partner Toolbox. The Toolbox provides our partners with everything they need to help increase awareness and facilitate access to valuable resources. You can download marketing assets, arrange for delivery of physical materials – even apply for Co-Op advertising funds.

Explore the toolbox